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REDAKAI CONQUERS AUSTRALIA


01/12/2012

Marathon Media, part of Zodiak Kids, is pleased to announce a broad range of new partners in Australia and New Zealand for its latest boys property, Redakai, Conquer the Kairu, including Stella Projects, Moose Toys, Network Ten, and Magna Home Video.

The Redakai cross-platform plan will kick off on Network Ten's Toasted block early 2012, providing a solid TV presence for the property. The TV launch will be followed by a DVD release in mid 2012 by Magna Home Video, one of Australia's leading home entertainment distributors. Premier Australian toy company Moose Toys will start by launching the highly original Spinmaster Redakai™ TCG (trading card game) to specialty retailers from February 2012. Well established kids company Stella Projects have been appointed licensing agent in both Australia and New Zealand. With an apparel deal in the works, the company will work closely with all partners to develop the property.

Based on an original concept, Redakai is a co-production between Marathon Media Studios and Spin Master. Marathon Media hold the global TV and licensing rights excluding North America, which are held by Spin Master, along with all toy rights.