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Zodiak Kids Launches Research Lab and Appoints VP of Marketing Research


Zodiak Kids, Zodiak Media's children's division has set up an International Research Department and promoted François Vallerian to Vice President, Marketing Research, Zodiak Kids from his previous position as Marathon Media's Research Manager.

The Research Lab will provide market information to all Zodiak Kids production companies including Marathon Media (Totally Spies, Redakai), Tele Images Productions (The Basketeers, Extreme Football), The Foundation (Waybuloo, Mister Maker), Zodiak Active (The Qpiz), as well as to its international sales and licensing teams.

The research unit will focus on three different areas:
  • Commission qualitative and quantitative studies with kids in Europe and North America to assess Zodiak Kids' new developments and the sales potential of its current productions in key territories.
  • Track the performance of Zodiak's shows worldwide for its sales team.
  • Monitor key market trends worldwide